For the 3rd year in a row, we’re putting a #SmileAcrossAmerica with positive messages on billboards and bus shelters from coast to coast in honor of International Day of Happiness. All the messages this year focus on kindness and acceptance.
International Day of Happiness is March 20th, but the inspiring signs will begin popping up in cities across the nation as early as March 13 and remain up for 4 weeks. A sneak peak is available now on 9 billboards in Las Vegas, where the signs will remain up the longest.
Cities are still coming on board, and we’re currently at 96 locations and counting. We’ll update the list as we get closer to International Day of Happiness, but here’s where you can expect to find our happy messages at this point:
- Atlanta – 2 billboards
- Boston
- Chicago – billboards and 50 bus shelters
- Dallas
- Daytona / Melbourne, FL
- DC / Baltimore
- Houston
- Jacksonville, FL
- Las Vegas – 9 billboards
- Los Angeles
- Milwaukee
- Minneapolis / St Paul
- Ocala
- Orlando
- Philadelphia
- Portland, OR
- Sacremento
- Salem, OR
- San Antonio
- San Diego
- San Francisco
- Tampa
- White Plains – 15 billboards
A great big thank you to our fabulous partners: Clear Channel Outdoor and JCDecaux North America.
Tags: billboards, bus shelters, international day of happiness, OOH, positive messages, smile across america, The Joy Team
Spotted 2 billboards in White Plains NY this week on my way to psych meetings about my two children. Thank you for helping on a difficult day.