As you’re driving to work or a board meeting or a dentist appointment today you might see a big yellow billboard reminding you to choose joy. Or maybe one nudging you to believe in yourself. Or maybe one boldly declaring You are totally awesome!
Believe your eyes. You can choose joy, you can believe in yourself, and yes, you really are totally awesome. Totally.
There are 8 bright yellow billboards boasting positive messages going up in Portland, Oregon, and Vancouver, Washington, sometime today through Friday. They’ll be up for 4 weeks. In that time over 2 million sets of eyes will have seen them. That’s 2 million impressions for joy.
We’re spreading joy, optimism and inspiration to millions. Want to join us?