Ever heard the “if a tree falls in the woods and no one is there to hear it, does it make any sound?” question? So, if a joyful billboard goes up in a city and people don’t comment on it, is it spreading any joy? The answer is YES. But fortunately we know this because people do comment on the […]
Portland, Oregon, is known for many things: great food carts, a fierce love of bicycling, putting a bird on it, keeping it weird; and now putting up 100 positive messages on billboards, bus shelters and buildings. The Joy Team launched an outdoor ad campaign for happiness in April 2010 and, with the support of local businesses, has been putting up inspiring and optimistic messages ever since. On January 5th at 9:00 AM, the 100th positive message went up on a billboard in Portland on the corner of NE Weidler and 1st Ave. KGW was there to capture the moment.
