2015 Smile Across America

Our inaugural Smile Across America in 2015 was a fabulous success. We put up 37 billboards in 19 cities to make 1 really big smile.

Thirty-seven strategically placed billboards with positive messages went up from coast to coast, forming a smiley face when you connect the dots on a map of the US. The national campaign from The Joy Team was in honor of International Day of Happiness on March 20th.

Here are some cool facts about 2015 Smile Across America:

37 billboards (22 static, 15 digital) went up in 19 cities the week of March 16th so they would all be up in time for International Day of Happiness, a day created by the United Nations in 2012 to recognize the relevance of happiness and well-being as universal human goals.
The smile spaned from Vancouver, WA (where The Joy Team is headquartered) to White Plains, NY; with “eyes” in Billings, MT; Casper, WY; Minneapolis, MN, and Des Moines, IA.
Estimated number of impressions (ie: smiles) over the four week period was 10 million.
Partners of the campaign range from businesses to entrepreneurs to families, and one by the class of ‘88 of a small high school in Estacada, OR, in honor of a classmate who passed on.
In Albuquerque there were 3 bi-lingual billboards with messages in English and Spanish.

The 2015 SMILE cities, messages and partners:

Minneapolis, MN
- Think happy thoughts. They’re better for you than blueberries. – Thrivent Financial – Stonebridge of Bloomington Group
- You make a difference. A big one. – Discount Tire
Des Moines, IA
- Love who you are. We do. – The Magic Touch and Radiant Om Yoga
Billings, MT
- Inhale. Exhale. Smile. Repeat. – The Reinhart Family (on 1st South 100 ft East of 41st, panel 67261)
Casper, WY
- Something wonderful is about to happen. – The Joy Team
Vancouver, WA
- Be excellent to each other. – Total Merchant Concepts (on NE Minnehaha just East of St. Johns, board # 097375)
Portland, OR
- Happiness is contagious. Start and epidemic. – Cobalt Designworks (on NE Lombard St 50 ft East of 52nd Ave, board #089610)
- You are so freaking awesome. – Up Your Creative Genius (on NW St. Helens Rd 200 ft North of 64th Ave, board #094021)
Sacremento, CA
- Love who you are. We do. – NNNet Advisors (on Roseville Road 100 ft South of Longview, panel 4343)
Las Vegas, NV
- Wahooooo! Now you say it. – Up Your Creative Genius
Tucson, AZ
- Thanks for your awesomeness. – Estacada HS Class of ’88, In Memory of Scott Stencil (on Grant 105 ft West of Fontana, panel 338409)
Albuquerque, NM
- You are worthy. Of everything. – Kamama Consulting
- Be cool. Be kind. Believe. – NM Blaze Volleyball
- Anything is possible. Anything. – The Stutsman y Marquez Family
San Antonio, TX
- Superheroes are real. You’re one of them. – What’s Under Your Cape? (on Commerce E 200 ft East of Gevers, panel 003126)
Huntsville, AL
- Smiling leads to happiness. – The Joy Team (on University Dr .3 miles West of Pulaski Pk, panel 13967)
Orlando, FL
- Your mind is strong medicine, choose a positive thought. – Dr. Romie
Atlanta, GA
- Let gratitude wash over you. – Starla Fitch, M.D. (on Northside Drive 220 ft South of 10th Street, panel 003827)
Washington DC
- Gratitude is a leading cause of good things. – Emer Kelly (on Rt 301 .1 mi South of Jct 301/5, panel #001603 in Prince Georges County, MD)
Salisbury, MD
- Do a #HappyDance. Come on, bust a move. – Heather Strang (on US 13 50 ft South of Alexander Ave, panel 101603)
Philadelphia, PA
- Life loves you. Just the way you are. – Maria Dismondy (on Ridge Ave 30 ft North of Walnut Ln, panel 96339)
Yonkers, NY
- Believe in yourself. We do. – The Maddux Family (Unit #230 on South Broadway 5 ft north of Morris Street)
White Plains, NY – NNNet Advisors (15 digital billboards)
- Best. Day. Ever. And it’s yours.
- Happiness is contagious. Start an epidemic.
- Life loves you. Just the way you are.
- Smiling leads to happiness. Try it. We double dog dare you.
- You are loved.
- You make a difference. A big one.
- All 6 of these messages rotate on each of these 15 digital boards:
- - 51106 Martine Ave 100ft E/O S. Lexington Ave facing East
  - 51107 Main St 40ft E/O MLK Blvd facing West
  - 51108 Hamilton Ave 25ft E/O Church St facing West
  - 51109 Ferris St Transit Hub 5ft W/O Water St facing East
  - 51110 Mamaroneck Ave 100ft S/O Bloomingdale Rd facing North
  - 51111 Ferris Street Transit Hub 5ft N/O New St facing South
  - 51112 Martine Ave 250ft W/O Court Street facing East
  - 51113 Hamilton Ave 25ft W/O Conroy Dr facing East
  - 51114 Martine Ave 250ft W/O MLK Blvd facing East
  - 51115 Mamaroneck Ave 100ft S/O Bloomingdale Rd facing SE
  - 51001 Main St 5ft N/O Conroy Drive facing NW
  - 51003 Martine Ave 150ft W/O S Broadway facing SE
  - 51004 Main St 100ft E/O S. Lexington Ave facing West
  - 51009 Maple Ave 200ft W/O Mamaroneck Ave facing West
  - 51011 S. Broadway 1000ft S/O Main Street facing North